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  • Writer's pictureKelly Edwards

Copy of The Psychology of Staging: How Home Stagers Use Design to Influence Buyer Behavior


One of the most important aspects of my job as a professional home stager is understanding the psychology behind buyer behavior. Why do certain homes appeal to some buyers but not to others? What makes a potential buyer fall in love with a home and decide to make an offer? In many cases, the answer comes down to design – and specifically, the ways in which design choices can influence buyer behavior.


Here are some ways we use design to influence buyer behavior and maximize your chances of selling your home quickly and at a good price:

  1. Create a Sense of Space: One of the most important factors that buyers consider when viewing a home is the sense of space. They want to feel that the home is open, airy, and uncluttered. To achieve this effect, use neutral colors, remove excess furniture, and make sure that there is plenty of natural light.

  2. Appeal to the Senses: Another important aspect of home staging is appealing to the senses. Use fresh flowers, scented candles, and soft music to create a warm and inviting atmosphere. Make sure that the temperature is comfortable and that there are no unpleasant smells or odors in the home.

  3. Highlight the Positive: When staging a home, it's important to emphasize the positive features and downplay the negative ones. For example, if your home has a small bedroom, use a smaller bed and furniture to create the illusion of more space. If there is a view that you want to showcase, make sure that the window treatments are open and that there is plenty of natural light coming in.

  4. Use Color to Set the Mood: Color can have a powerful impact on mood and emotion. Use warm, neutral tones to create a cozy and inviting atmosphere, or bright, bold colors to create a sense of energy and excitement. Consider using accent walls or colorful accessories to add visual interest and personality to a room.

  5. Make it Personal (But Not Too Personal): Finally, it's important to strike a balance between personalization and neutrality. Buyers want to be able to envision themselves living in the home, so it's important to remove excess clutter and personal items. However, a few carefully chosen accessories – such as family photos or interesting artwork – can add personality and warmth to a space.

By using these tips and understanding the psychology of buyer behavior, home stagers are experts at creating a home that is warm, inviting, and irresistible to potential buyers. With the right design choices, we maximize your chances of selling your home quickly and at the best price.

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